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Babies Cry, You Can Cope: ICON Week 2024


Warning: This article discusses the dangers and consequences of shaking babies.


It’s normal for babies to cry. It’s their only way to ask for help if they’re in pain, hungry or have been startled. Some babies cry for no obvious reason. That’s normal, too.

Whatever the cause, a baby crying can be upsetting and frustrating for parents. Stress and tiredness can make those feelings worse and harder to get over.

If you are struggling, getting help is the right thing for you and your baby.

ICON is a charity that can offer support and advice to parents. For ICON week 2024, here are the four steps to remember.

Before we begin: Remember, if you are worried that your baby is unwell, contact us or call NHS 111.

Infant crying is normal

Crying is a baby’s only way to communicate. It is designed to be upsetting for parents to hear. It’s nature’s way of making sure they get our attention.

While every baby is different, there is a ‘normal’ curve of how much they might cry, and when.

At two weeks, they may start to cry more frequently and for longer. This can peak at around 8 weeks.

After that, babies tend to cry less and less each week.

It’s important to check for any physical reason they might be crying. Reflux, intolerance to cows milk, another type of pain or discomfort.

But there might not be a reason, and comforting them might not stop it either. That’s normal, too, but it’s still upsetting for you. And your distress can add to theirs, and the other way round.

ICONs tip: Pause at the Door, and check the three Cs:

  • Can I be careful? 
  • Am I calm? 
  • Will I be caring?

A quick check helps you know if you’re ok to go in, or if taking a few minutes would be a good idea.

Comforting Methods Can Help

We’ve mentioned why babies might cry. Hunger, pain, needing a fresh nappy. After checking these, you can try some calming techniques:

  • Talk calmly to your baby. Hold them against you and stroke them gently on the back.
  • Hum or sing to them. A constant, gentle sound can be soothing,
  • Hold them close. Try skin-to-skin contact to help them feel close to you.
  • Go outside. The rocking motion of a pram or being carried can help.
  • Sucking can relieve crying. Offering the breast or a dummy can help.
  • A warm bath.

Remember, what worked last time might not work today. That’s ok. Stay calm, and the phase will pass.

If you are worried that your baby is unwell, contact your GP or call NHS 111.

It’s OK to walk away

As long as your baby is safe, it’s ok to walk away for a few minutes. If the crying is getting to you, this can be a good way to calm yourself.

Think of ways to calm yourself before checking back on them in a few minutes.

Parents and caregivers need to look after themselves. It can help you cope with a stressful, sleep-deprived time.

ICON suggest making a personal plan for coping with crying.

Jot down some calming methods to try, who to call for help, and ideas for taking a few minutes.

Never, ever shake a baby

Not being able to get a baby to stop crying is a trigger for shaking a baby.

This is highly dangerous. Shaking a baby can lead to brain damage or death.

Watch Ellis’ story.

Warning: this video contains a mother’s first-hand account of what happened to her son after he was shaken.

If you are worried that your baby is unwell, contact your GP or call NHS 111.

Support Networks and Useful Information

From the 2nd February 2026 we are moving to a Total Triage model.

Total triage is how we manage appointments at our practice.
You will fill out a e-consult rather than calling the surgery and tell us about your problem.

Ideally, patients will submit their own request however we appreciate that this may not be possible for some patients. If you are unable to use or access the online form then please contact the surgery by telephone and we will complete the request for you, which will be added to the triage list to be reviewed by the GP.

A clinician will review your information and decide the best way to help you, which may be advice, a phone call, or an appointment.

We will have three types of appointments:

• Same day – for emergencies (A member of staff will contact you to book the appointment)
• Within 5 days – for patients that need to see or speak to a healthcare professional soon, but not urgently.
• Within 10 days – for routine appointments.

The main purpose of total triage is to make sure you receive high-quality care by getting the right advice or appointment for your needs as quickly as possible.

Please ensure you have completed the e-consult in full with as much information as possible.

To fill out a e-consult please click here

for more help on filling out a e-consult on the NHS app please visit the e-consult NHS app guide.

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